Every shirt sold contributes more than just a message — it supports the team that inspired it.

For every shirt purchased, $4 is dedicated to supporting Colorado Football players through officially recognized NIL (Name, Image, and Likeness) opportunities.

How It Works

• We allocate $4 from every sale to go toward NIL deals directly benefiting Colorado Football players.

• These deals are facilitated through the Buffs NIL Exchange, CU’s official NIL platform, or coordinated directly with student-athletes in compliance with CU’s NIL policies.

• All contributions follow the latest 2025 NIL structure — now fully managed by CU Athletics and compliant with new NCAA and state guidelines.

• The support may go to individual athletes or be pooled for team-based NIL campaigns that benefit multiple players.

Why We Do This

This brand started with a quote that went viral. But it's always been more than a slogan.

We’re passionate about entrepreneurship, college sports, and building something meaningful — and we’ve got a lot of love for Coach Prime and Colorado Football. This is one of our ways of giving back while building a brand rooted in authenticity and purpose.

By supporting NIL, we’re helping ensure that student-athletes benefit from the value they help create — both on and off the field.

Every shirt is a small but real way to back the Buffs.

Transparency Matters

We’re committed to making sure this support is real, transparent, and effective.

If you'd like to:

• Learn more about how the NIL deals are structured
  

• See proof of contributions
  

• Or get involved in future NIL promotions
  

You can always reach us at start@everythingstartedasnothing.com.