Everything Started As Nothing T-Shirt

The Shirt

  • Super-soft premium cotton, polyester, rayon tri-blend material
  • Sleeve detail:
    SKO BUFFS (all caps)
  • Gold and black
    mountain/football design
  • Printed and shipped
    from the USA
  • Bold back print:
    “Everything Started As Nothing”
  • Unisex fit — flattering and true to
    size for everyone
  • $44 — flat. No hidden fees. Free shipping included.
  • $4 goes directly toward supporting Colorado Football players through CU’s official NIL program.
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You’re Not Just Repping — You’re Contributing

$4 from every shirt is dedicated to supporting Colorado Football players through officially approved NIL (Name, Image, and Likeness) opportunities — either via CU’s NIL Exchange or coordinated directly with the athletes.

When you wear this shirt, you’re not just showing up. You’re backing the Buffs and helping student-athletes benefit from the impact they make on and off the field.

Learn more about how your NIL support works

Where It Started

“Everything started as nothing.”

Ben Weissenstein said it in an interview in 2011. It went viral.

Thousands of creators, athletes, and entrepreneurs reposted it. It became tweets, reels, threads, mantras.

Ben originally launched a few shirts with the quote — then paused the line to focus on his businesses.

Now, it’s back — in a way that means even more.

Notable Recognition Via Twitter

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Articles

Why This Drop, Why Now

“I’ve always been obsessed with motivation, with building from the ground up.
 And I’ve been a huge fan of Coach Prime and Colorado Football since day one.

The rise of the Buffs. The energy. The belief. It felt like the perfect moment to bring this message — and this shirt — back.

This drop combines:

  • The quote that went everywhere
  • My love for Colorado
  • And my belief in giving back

This is a one-shirt drop. No fancy brand. Just meaning — and movement.”
— Ben

Shipping & Guarantee

Free Shipping anywhere in the U.S.

Orders ship within 3–5 days

100% Satisfaction Guaranteed

Secure checkout via Shopify

What People Are Saying

Jake T.

Jake T.

“Didn’t expect the shirt to be this soft—seriously, it's next-level comfortable. The design’s clean, and the message hits different. Feels like something Coach Prime would rock with.”

Maya R.

Maya R.

“This shirt feels like motivation. Soft as hell, but the message hits hard. 'Everything Started As Nothing' is how we’re living in Boulder right now.”

Chris L.

Chris L.

“Legit the most comfortable shirt I own. I’ve washed it 5 times and it still feels brand new. Prime Time vibes on and off the field.”

Tasha B.

Tasha B.

“I got this shirt because of the quote—but stayed for the quality. It’s insanely soft, feels premium, and reps Colorado pride in the cleanest way.”